What different IMC components do Volvo’s business and consumer advertising efforts use? How do they integrate?
Module 4 Case Discussion – How Integrated is Volvo’s IMC Strategy?
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1) What different IMC components do Volvo’s business and consumer advertising efforts use? How do they integrate?
2) What step(s) in the AIDA process do each of these marketing communications attempt to achieve?
What different IMC components do Volvo’s business and consumer advertising efforts use? How do they integrate?
Answer
Module 4 Case Discussion
By: Essayicons.com
Integrated Marketing Communication is the practice of blending good advertising aspects, including marketing and communications, social networks, consumer analytics, the company’s strategic concepts, and marketing into a cohesive branding across multiple social networks. The primary goal is to combine all aspects of advertising, sales promotions, media outreach, advertising, sales promotions, electronic communications, and internet applications into a single organization rather than functioning independently. Volvo is now an independent entity and one of the world’s foremost manufacturers of vehicles; Volvo integrates with its consumers through advertising their products and making them available to the consumers according to consumers’ different tastes and preferences.
What Step(S) In The AIDA Process Do Each Of These Marketing Communications Attempt To Achieve?
Creating Attention, Customers have already shown interest in the goods or service – that may or may not be the truth. In any case, Volvo does not expect everybody to be familiar with its product. Innovative interruption — disrupting established behavior patterns with one of the most successful strategies to get clients’ attention- providing highly imaginative communication. This is done through posting advertisements in unusual places or circumstances. Its goal is to ensure consumers are aware that the product exists.
Creating interests, The Volvo should ensure that the advertising material is divided up and easily readable with fascinating subsections and images. It should concentrate on which one is more important towards its targeted audience in terms of specifications or services and only offer customers the most critical information.
To create customers’ desire over the product, Volvo Company should include compelling information about its products and the benefits of buying it things that would increase clients’ desire for the goods. This makes consumers have the necessary information about the product hence having an interest in purchasing it.
The last step is encouraging the customer to take action on their own. After the advertisement, the company should include calls-to-action, a message implied to prompt an immediate response from the customer.